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Everything I Know about Marketing I Learned From Google ebook

Everything I Know about Marketing I Learned From Google




Author: Aaron Goldman
Type: eBook
Date Released: 2010
Format: pdf
Language: English
Page Count: 341
Isbn10 Code: 0071742891
Isbn13 Code: 9780071742894


From the Back Cover In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects. You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world’s most innovative brands that have integrated lessons from Google into their own marketing strategy. You’ll see how: Apple is Googling its customers to remain relevant to their passion points GE is Googling its marketing plans by selling altruism Threadless is Googling its products by tapping the wisdom of crowds Barack Obama Googled his way to the top of the political ladder And now you, too, can Google your business to build meaningful connections with more customers than ever! About the Author Aaron Goldman is Chief Marketing Officer at Kenshoo, where he puts lessons learned from Google to good use through global technology solutions for managing online advertising. Goldman lives in Chicago.

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